Honest Logos by Viktor Hertz

Honest Logos is a funny and thought-provoking personal project by the Swedish graphic designer, Viktor Hertz. Starting graphic design as a hobby and being influenced by pop-culture, satire, and humour, Hertz focuses on visual metaphors and strong ideas.


His project, Honest Logos, was created in 2011, and shows commonly recognised logos depicting their most famous use in a humorous, but quite honest manner. All logos are created using Adobe Illustrator.

For more of Honest Logos, part I and II, have a look at http://viktorhertz.com/portfolio/honest-logos/.