BA (Hons) Fashion Marketing & Design Studies Degree / 3 Years Full Time


Fashion Marketing (Fashion Product & Promotion) is an amazing pathway into the world of fashion, allowing you to explore fashion concepts, products and promotions for future markets. Students get to engage in all aspects of fashion studies, from research into fashion markets and their customers, fashion forecasting, fashion graphics, illustration, photographic styling and promotional techniques, as well as actual design realisation projects through pattern creation and garment construction..

Students in their final year draw upon their skills and experiences over the previous three years to enable them to specialise in their year-long Final
 Major Project. They select to work in one of the 2 main areas of Fashion Product (menswear, womenswear, lingerie, performance wear, accessories or homeware) or Graphics and Illustration (magazines, trend books or graphic product). The students are also responsible for the promotion of their Final Major Project fashion concepts through such mediums as photographic styling, film, digital outputs and fashion graphics, as well as considering other forms of creative promotional activities. Student’s final work is then displayed at Reveal graduate design exhibition and the annual Sri Lanka Design Festival which are attended by key figures in the fashion industry.

Key Skills Achieved

  • CAD - photoshop/Illustrator/Indesign
  • Video/Photography
  • Fashion Illustration
  • Fashion Design and prediction
  • Fashion Promotion
  • Textile Design, both artisan and industrial
  • Communication Skills
  • Visual Narative for promotion, magazines, websites, look books.
  • Pattern cutting

IS THIS DEGREE FOR YOU?

This course is ideal for students looking for a course that offers breadth as well as depth; that teaches you how to turn a good idea into a great concept within a strong industry network. If you have an innovative mind and a creative vision this is definitely the course for you.


 

 

FASHION MARKETING CAREERS

Fashion Marketing Expert
Fashion Designer
Fashion Campaign Consultant
Fashion Brand Manager
Event Manager
Fashion Show Manager
Visual Merchandiser
Fashion Editor & Writer
Head Buyer
Head Merchandiser
Fashion PR Consultant
Fashion Trend Analysis Market Consultant
Fashion Entrepreneur
Stylist
Fashion Critic
 

YOUR DEGREE AT A GLANCE 

YEAR 1 (120 CREDITS)

  • MK0135 Fashion Marketing (10 credits)
  • DE0958 Brand and Message (10 credits)
  • DE1089 design realisation (30 credits)
  • DE1134 Contemporary design influences for Fashion Marketing (20 credits)
  • DE0853 design and illustration (20 credits)
  • DE1040 Learning skills through Fashion Marketing (10 credits)
  • DE0855 Fashion trend research (20 credits)

YEAR 2 (120 CREDITS)

  • MK0259 Consumer Behaviour (10 credits)
  • MK0225 Marketing research Methods(10 credits)
  • DE1135 Concept Generation (20 credits)
  • DE0858 design realisation and Promotion 1 (30 credits)
  • DE0861 design realisation and Promotion 2 (30 credits)
  • DE1136 Fashion Futures (20 credits)

YEAR 3 (120 CREDITS)

  • DE1137 research report and Marketing Plan (30 credits)
  • DE1138 Portfolio (20 credits)
  • DE0700 Major Project research (Fashion Marketing) (20 credits)
  • DE0607 designer Fabrics 3(Option) (10 credits)
  • DE0905 Graphic Promotion(Option) (10 credits)
  • DE1139 Pattern Cutting (Option) (10 credits)
  • DE0865 Concept realisation and Promotion (30 credits)
  • DE0608 designer Fabrics 4 (Option)10 credits
  • DE0729Fashion+Form+texture: digital Output (Option)10 credits
  • DE1140 Pattern Cutting 2 (Option)10 credits

WHERE DO OUR GRADUATES WORK? 

Fashion Marketing has gained an excellent reputation for producing award- winning, confident, flexible and professional individuals within the fashion- related industries who enjoy a choice of career opportunities in; Fashion Design, Trend Prediction, Buying, Marketing, Public Relations, Recruitment, Visual Merchandising, Publishing, Graphics and Styling.

 

Designers and Buyers

Alexander McQueen
Ted Baker Graphics

Marks and Spencer
Abercrombie & Fitch
Formula One Designer for Puma
Hollister
River Island
Jigsaw
DAKS

 

Own Business

L’Amour
Love to Have
Fleur of England
Zoe Knight Bags-Accessories
Rosie Willet Designs

Recruitment

Abercrombie & Fitch
24 Seven
Vanessa Denza

 

Consultancy

Concepts Paris