Faculty | Guest Speakers | Mentors
Noud Sleumer is a Dutch conceptual designer whose work explores global systems of production and processing. As a conceptual designer, he specializes in the role of critique ‘the act of making’. Within self-initiated and explorative projects his focus is trained on methods of deconstruction and reduction. Simplicity is the tool that underlies these approaches and enables Sleumer to create new playgrounds of creativity, in which we can collectively re-examine our relationship to man-made matter. Key to his work is the reversal of design methodologies in order to question the essence of making within a world that is always under construction. Sleumer holds a Bachelors of Arts from The Academy for Art, Communication and Design (Tilburg – NL) and completed in 2018 a Masters of Social Design at Design Academy Eindhoven (Eindhoven – NL). His academic researches were nominated in the top 10 shortlist of the the Dutch Science Award 2018 – InScience & Klokhuis and his work has been displayed in many design exhibitions and publications
Paulien Strijland After an international career building and leading Experience Design teams at Apple, PayPal, Yahoo, Nokia, and Hewlett Packard, Ms. Strijland now runs Design4Good. A boutique consulting firm solving problems at the intersection of Technology and Design and accelerating innovation with a positive social impact. Clients include: The Brightlands Innovation Factory where she helps entrepreneurs by combining the best of Design Thinking with Lean Startup methodologies. Governmental organizations, where she applies Design methods to societal challenges and advises on the impact of digitization. Last but not least, she contributes to various educational institutions as a member of advisory boards, and guest lecturer. Ms. Strijland holds a BSC and MSC in industrial design from Delft University of Technology, Netherlands.
Bas Hillerstrom studied business and process engineering at the Rotterdam university of applied sciences. In multiple ways, during his travels and while living in the Netherlands, Bas was confronted with global waste - and resource depletion problems. These negative experiences in combination with his love for nature and beautiful landscapes encouraged him to start working in the field of Circular Economy. He is now working for CIRCO and Sustainable Minds. Working for CIRCO as a trainer and Head of Operations in the Netherlands, Bas helps organizations understand the concept of Circular Economy and the way this concept can benefit them both economically and ecologically. With Sustainable Minds, he focuses on the practical implementation of Circular plans and ideas, where the main motto is: dream big, start small. In short: don’t overthink, start experimenting and watch your company gradually become more circular.
Bas Roelofs As a customer and sustainability driven product and service design professional, Bas is a senior business innovator and strategic marketeer with strong international track record. He is a creative and entrepreneurial designer and a builder of product assortments, services and teams. His success has been his ability to identify active and latent customer/stakeholder needs and translate them into strategy and action, with sparkling and measurable results. With more than 20 years of experience in developing sustainable products and services and marketing them Bas sees opportunities where others see problems. He brings together internal and external stakeholders and co creates with a broad network of specialists to and offers training and empowerment to a wide variety of companies to accelerate their transition towards a circular economy. Bas holds a MSc. Industrial Design Engineering from TU Delft Netherlands.
Iris Grobben is focused on creating economies without loss of human, economic and ecological value. She currently works as a consultant on innovation and implementation of promising business cases in the new economy. Iris believes in the power of working together towards an economy in which consumption is healthy and negative effects are no longer passed on to the environment or at the expense of human well-being. As an advisor and connector, Iris is interested in making organizations more sustainable at a strategic level and in guiding implementation processes. Iris has a bachelor’s degree in Cultural Anthropology and Communication & Information Sciences from the Free University. She subsequently obtained her master’s degree in Business Administration: Leadership & Change Management. In 2020 she was named Sustainable Young 100 and together with a partner she developed PlanEet: a recipe platform that gives you inspiration for an honest, sustainable and healthy meal.
Diana Criswell is an art historian, trained at Sotheby’s Institute in London, where she received her MA in East Asian Art. Winner of the first XuYuan International Research Prize, her research in Beijing on the revival of traditional woodblock printing brought attention to the trend of patronage and renewed interest in heritage forms of art, often overlooked.
Ms. Criswell’s journey began as a painter in New York, where she started her studies at Parsons School of Design, but was transformed after her involvement as a volunteer at NYC public schools and education programs at the Bronx Museum of Art: bringing the art on the walls to new young audiences. While still in undergrad, she was the co-founder of a non- profit, Making Art Everywhere, bringing art to communities affected by tragedy, war, and natural disaster. She graduated with a BA from The NewSchool. She has a long relationship with Sri Lanka & AOD: as the former programme head of and creator of the 2008-2012 curriculum for AOD’s Foundation programme and the AOD Photography programme. Ms. Criswell is based in New York City, USA. Her interests include: baking & cocktail-making, international art fairs, cello, typography, interior design, and social psychology.
university of the Arts
Linda Speldewinde, founder of Design Corp Group of companies, is known for the immense scope of work she has led in Sri Lanka, uniting design led innovation with enterprise & building a unique ecosystem. Using the power of design, Linda has made a significant impact on education, industry, the creative sector, rural crafts and communities, as well as social and cultural sustainability. Design Corp group includes the design academy (AOD), AOD Grad School, Startup School, Sri Lanka Design Festival, Mercedes-Benz Fashion Week Sri Lanka, fmlk.lk, Urban Island & most the most recent launch, the Colombo Innovation Tower.
She is a recipient of several awards, including the Women Leadership Award and Women in Management. 50 Most powerful women, Echelon 100 and EY Entrepreneurial Winning Women - Asia Pacific in 2019, the creative Entrepreneur Award from British Council with a special commendation by the International Jury for changing society through education. Her most recent award was an honorary doctorate by the Northumbria University UK, which acknowledged her reputation as one of Sri Lanka’s leading entrepreneurs.
Dr. Ranawana is a Co-Founder and the CTO of Tengri UAV, a global provider of UAV technology and applications - a Sri Lanka and Singapore based company. He also co-founded SimCentric Technologies in 2008, and was the company’s Managing Director and CTO until his exit from the company in 2019.
Dr. Ranawana is also a member of the Board of Management of the University of Colombo School of Computing and is a Clarendon Scholar with a Doctorate in Artificial Intelligence from the University of Oxford and holds a 1st Class Degree in Computer Science from the University of Peradeniya. He also has over 15 peer-reviewed international publications on Artificial intelligence and Machine Learning.
Douglas MacLennan has worked in the world of fashion and fashion education for forty-nine years, the first three years, exclusively in Hong Kong in the world of fashion knitwear. He started his teaching career in 1972 at his old alma mater St. Martin and moved on to Northumbria University, where he nurtured future fashion design talent until June 2016 for almost forty-four years. His graduates have progressed to companies such as Nike, Adidas, Gap, Ralph Lauren/Polo, Louis Vuitton, Abercrombie & Fitch, Calvin Klein to name but a few, or to become successful designers in their own right.
Over the past thirty-eight years he has externally examined at over 35 centres of Higher Education in the UK, Spain, India and Greece. Since stepping down from full time work in 2016 his expertise has been sought in Singapore, China, India, Malaysia, Vietnam and Sri Lanka alongside his work as an Academic Trustee for the re-named charity Graduate Fashion Foundation.
Josh Plough (UK/PL) is a writer, artist-editor and curator. His areas of intrigue include the sordid world of design, its curation and evaluation, and the webs of folklore, identity and futures. He received his MA in Design Curating and Writing from the Design Academy Eindhoven, and cut his teeth at Onomatopee Projects; where he worked for three years as an editor and city curator. The latter being a job title that allowed him to open up the artistic and design practice of the white cube and introduce it into city hall, district council meetings, local protest groups and archives.
Currently based in Warsaw, Josh has founded the cultural NGO and bookshop Ziemniaki i. The aim of which is to work out how we can embed design research and practice into local and governmental structures. As well as researching myths, folklore and traditions by placing them in the constellation of politics, digital technologies and creativity.
Dorota Gazy With a background in Art History and Design, Dorota brings a potent mix of creativity and academic rigour. She is not afraid to experiment with unconventional research methods and masters the art of improvising. She is a Design Researcher at STBY - https://www.stby.eu/ and co-founder of Dance Dialogue. Prior to the Design Academy Eindhoven, she completed a Bachelor and Master degree Art History at the University of Amsterdam and VU University Amsterdam. She combines her academic skills and is focussed on making people aware of their own ability to make a choice and change. As a researcher she is looking for hidden patterns and moments where we take things for granted in order to design concepts that raise questions and trigger action
Michelle - A design researcher and educator, Michelle has a Bachelors in Design from the Design Academy Eindhoven and a Masters in Design Research from Willem de Kooning Academy Rotterdam. She is the founder of Bureau Baggerman and focus on increasing sustainability by reframing and reinventing existing and traditional materials and practices and linking them to new technology, methods and materials in innovative ways. Her research results in new knowledge and inspiring prototypes which demonstrate the potential of sustainable materials and production techniques, especially in textiles. The results are broadly shared in exhibitions, publications, presentations, lectures and importantly: education.
As a teacher Haiko Sleumer is involved in the Academy for Communication and User Experience at Avans University of Applied Sciences in Breda, The Netherlands. There he teaches Critical and Speculative Design and coordinates a Minor Programm in Speculative Design focused on prototyping future ecologies. His lessons include topics like post-humanism, non-human centred design, (post) anthropocene, bio-art, futurology, new media and technology and postcolonial studies.